Spain's Arbol, Mexico's MVS team on prod'n

CANNES — Spain’s Arbol Group, the biggest indie TV producer in the Spanish-speaking world, has inked a production deal with Mexico’s Multivision (MVS), one of the country’s leading pay TV operators.

Set to be formalized over the next month, agreement will see the partners co-producing light entertainment for Mexico, the rest of Latin America and the Hispanic market in the U.S.

The collaboration could kick off with a series of reality shows, Arbol board member and partner Jose Maria Irisarri declared at Mipcom.

MVS will also take 50% in Promofilm Mexico and 25% in Promofilm Miami, both wholly owned subsids of the Arbol Grupo.

The Arbol-MVS accord builds on an increasing network of relations linking Arbol, Spain’s leading TV fiction producer, to Latin America.

Recent merger

Arbol recently completed a merger with top Argentinean TV production house Promofilm, which saw Horacio Lewin’s Promofilm Latinoamerica take 18% in Arbol.

Company prexy Emilio Aragon has a 65% stake in Arbol with other partners; Spanish media conglom the Correo Group owns the remaining 17%.

Arbol can look to MVS for some pay TV distribution on the niche TV channels MVS produces for Mexico and Latin America. But the heart of the deal, as with the Promofilm merger, looks to be creative synergies.

Arbol is already co-producing a three-part miniseries bio, “The Life of Maradona,” with Telefonica Media and Artear’s Canal 13.

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