You will be redirected back to your article in seconds

Giant breaks China

Endemol pacts on first TV deal in Shanghai

MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine.

The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s Channel 8, a terrestial municipal TV net that reaches 20 million in the Shanghai area.

Endemol is teaming with a key production force in the market, Procter & Gamble, which has pioneered TV advertising sponsorship in China for more than 15 Western brands, including Rejoice, Head and Shoulders, Pantene and Oil of Olay.

Pacific presence

The co-production marks one of the first incursions by a European production company into China and another step-up in Endemol’s Pacific rim presence.

Last month, Denis Spencer, a former program director of the Australian Broadcasting Corp., was appointed chief executive of Endemol’s Australian production operation, Southern Star Endemol, a joint venture with Aussie major Southern Star.

(Marlene Edmunds contributed to this report.)

More TV

  • endemol shine logo

    Endemol Shine Surprises With Plan to Shrink Southeast Asia Operation

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Stranger Things Season 2

    Netflix, Deutsche Telekom Ink Global Partnership

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • The Simpsons

    All the Thanksgiving TV Marathons You Can Binge This Weekend

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • '89 Blocks' Set to Kick Off

    TV News Roundup: '89 Blocks' Set to Kick Off Fox Sports Films 'Magnify' Series

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • The Chambermaid Ventana Sur Fest Traveler

    Ventana Sur Opens Shop for Latin American Film and TV

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • This, photo shows the 21st Century

    Comcast, Disney Keep Focus on 21st Century Fox Assets Despite AT&T-Time Warner Battle

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Nancy Lesser HBO

    HBO Exec Nancy Lesser Sues TV Academy Over Broken Pelvis

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

More From Our Brands

Access exclusive content