HBO Asia has cut an exclusive deal with Elie Samaha’s Franchise Pictures to broadcast in Asia five upcoming Franchise releases.
The films included in the deal are “The Whole Nine Yards,” starring Bruce Willis and Matthew Perry and currently the nation’s No. 1 film for a second consecutive week; “Battlefield Earth,” starring John Travolta; “The Pledge,” being helmed by Sean Penn and starring Jack Nicholson; “Get Carter,” starring Sylvester Stallone and Michael Caine; and “The Art of War,” toplined by Wesley Snipes and Donald Sutherland.
“The deal with Franchise Pictures will add further depth to our already strong lineup of top caliber movies that we are offering HBO and Cinemax viewers in Asia,” said Dan Murrell, president and CEO of HBO Asia.
“As Franchise Pictures continues to expand its global business,” Samaha added, “we are so pleased that we are working on a formal basis with HBO Asia, which is known as one of the top programmers in the international marketplace.”
In inking the pact with HBO Asia, Franchise joins companies with similar Asian HBO deals such as Paramount Pictures, Universal Studios, Columbia TriStar, Warner Bros., New Line Cinema and DreamWorks.
Based in Singapore, HBO Asia is the pay television service of HBO Pacific Partners, a joint venture among Time Warner Entertainment, Paramount Films of Southeast Asia, Sony Pictures Entertainment and Universal Studios.
HBO Asia programs and distributes HBO, HBO2 and Cinemax.