You will be redirected back to your article in seconds

Fox’s marital bliss

Net defeats ABC in battle of 'Millionaires'

Fox has cashed in big time with its spec “Who Wants to Marry a Multi-Millionaire,” which helped the net become the first to defeat ABC on a Tuesday in adults 18-49 since the Alphabet’s own “Millionaire” began as a series regular last month.

The two-hour special, which concluded with millionaire Rick Rockwell of San Diego exchanging “I do’s” with California’s Darva Conger, drew 16.02 million viewers and an adults 18-49 rating of 7.4/18, according to Nielsen. Fox edged ABC’s 7.3/18 with ratings that more than doubled the network’s adults 18-49 score for the previous Tuesday with “World’s Sexiest Commercials” (3.6/10).

The special delivered Fox’s largest-ever women 18-34 audience on a Tuesday and the net’s largest audience overall on a Tuesday (excluding baseball) since March 3, 1998. The show grew each half-hour in all ratings categories, including an impressive adults 18-49 rise from 4.8 at 8 p.m. to 10.3 at 9:30 p.m.

While Fox has stated recently its intentions to divorce itself from the more violent reality-based programs like “When Animals Attack,” don’t be surprised if it becomes wedded to “Who Wants to Marry a Multi-Millionaire,” if only as an occasional sweeps stunt.

ABC’s “Who Wants to Be a Millionaire” (28.66 million, 8.9/23 in adults 18-49) topped the Fox special head-to-head in adults 18-49 (8.9 vs. 5.3). Compared with last week, though, the ABC gamer was down 7% in total viewers and 14% in adults 18-49.

ABC won the night in total viewers.

Opposite the “Millionaire” action, CBS drama “JAG” (16.59 million, 5.0/13 in adults 18-49) continued to impress, logging the best adults 18-49 and adults 25-54 tallies in its four seasons on the Eye network.

More TV

  • JIMMY KIMMEL LIVE - "Jimmy Kimmel

    Jimmy Kimmel Expects to Return to ABC's Upfront

    Fox has cashed in big time with its spec “Who Wants to Marry a Multi-Millionaire,” which helped the net become the first to defeat ABC on a Tuesday in adults 18-49 since the Alphabet’s own “Millionaire” began as a series regular last month. The two-hour special, which concluded with millionaire Rick Rockwell of San Diego […]

  • CBS Sports Network Will Televise Jim

    CBS Sports Network Will Televise Jim Rome's Radio Show

    Fox has cashed in big time with its spec “Who Wants to Marry a Multi-Millionaire,” which helped the net become the first to defeat ABC on a Tuesday in adults 18-49 since the Alphabet’s own “Millionaire” began as a series regular last month. The two-hour special, which concluded with millionaire Rick Rockwell of San Diego […]

  • COURTENEY MONROE National Geographic Channel

    Mipcom: Nat Geo Networks Chief Talks Scripted Strategy, Brand Makeover

    Fox has cashed in big time with its spec “Who Wants to Marry a Multi-Millionaire,” which helped the net become the first to defeat ABC on a Tuesday in adults 18-49 since the Alphabet’s own “Millionaire” began as a series regular last month. The two-hour special, which concluded with millionaire Rick Rockwell of San Diego […]

  • Filmax Introduces Pau Freixas Exec-Produced 'Welcome

    Mipcom: Pau Freixas Talks about Families, Fiction, Comedy

    Fox has cashed in big time with its spec “Who Wants to Marry a Multi-Millionaire,” which helped the net become the first to defeat ABC on a Tuesday in adults 18-49 since the Alphabet’s own “Millionaire” began as a series regular last month. The two-hour special, which concluded with millionaire Rick Rockwell of San Diego […]

  • Endemol Shine Latino Co-produces Drama Series

    Mipcom: Endemol Shine Latino Co-produces Drama Series on Latin Boy Band, Menudo

    Fox has cashed in big time with its spec “Who Wants to Marry a Multi-Millionaire,” which helped the net become the first to defeat ABC on a Tuesday in adults 18-49 since the Alphabet’s own “Millionaire” began as a series regular last month. The two-hour special, which concluded with millionaire Rick Rockwell of San Diego […]

  • EOne Brings Film and TV Together

    Entertainment One Merges Film, TV Production (EXCLUSIVE)

    Fox has cashed in big time with its spec “Who Wants to Marry a Multi-Millionaire,” which helped the net become the first to defeat ABC on a Tuesday in adults 18-49 since the Alphabet’s own “Millionaire” began as a series regular last month. The two-hour special, which concluded with millionaire Rick Rockwell of San Diego […]

More From Our Brands

Access exclusive content