LONDON — FilmFour, Channel 4’s pay TV movie channel, signed up more than 250,000 subscribers by the end of December, well above its initial target of 150,000.
The premium service — dedicated in large part to arthouse pics, including the TV premieres of C4’s own film productions such as “Elizabeth,” “My Name Is Joe” and “Hilary and Jackie” — is now shooting for 400,000 subs by the end of the year.
Michael Jackson, C4’s chief exec, said FilmFour “has exceeded even our most optimistic predictions.”
FilmFour is available to more than 6.8 million U.K. households through cable, satcaster BSkyB, BSkyB’s SkyDigital platform and ONdigital, the terrestrial platform co-owned by ITV network companies Carlton and Granada. The channel launched in November 1998.