Hearst Entertainment has pinned down key NBC O&Os clearance deals in L.A. and Gotham for upcoming lifestyle series “Famous Homes and Hideaways,” which now looks solid for a launch in the fall.
Series has now topped 58% of the country including WNBC in New York, KNBC in L.A. and WMAQ in Chicago. Donna Hanover of A&E’s “House Beautiful” is host for the series examining celeb households.
“We are delighted with the reaction that stations have had with ‘Famous Homes and Hideaways,’ ” said Rob Corona, senior veep of sales for Hearst Entertainment. “Stations were quick to embrace the concept and recognize the promotability of Donna Hanover as host.”