‘Falcone’ doesn’t mob CBS

Eye drama attracts 11.6 million, net to air 9 episodes in 9 days

CBS’ new mob entry “Falcone” has gotten whacked in its first night out.

The Columbia TriStar series, which the network promoted heavily during its coverage of the NCAA men’s basketball championship, placed third for its first hour in both total viewers (11.6 million) and adults 18-49 (3.1/8). By its second hour, without Fox in the mix, it slipped deeper into third in both categories (9.3 million, 3.1/8).

The only bright ratings light in an otherwise bleak premiere was that, while the number of viewers fell throughout the night, “Falcone’s” adults 18-49 rating held steady. Also, in men 18-34, it gained viewers in the final hour.

Still, “Falcone” failed to boost the Eye net’s male demos for the night. In fact, at 10 p.m., “Falcone’s” 2.8 rating in men 18-49 is only on par with the firstrun average rating by the slot’s regular occupant, “Judging Amy,” while in women 18-49, “Falcone’s” 3.4 score fell a whopping 74% behind “Amy’s” average (5.9).

In addition to the strong promotional push during basketball, “Falcone” also received a nice boost Tuesday from the Eye net’s leadoff drama “JAG” (14.38 million viewers, 4.1/12), which placed a solid second to ABC’s “Who Wants to Be a Millionaire” in both categories.

Below season average in time period

This season, CBS has been averaging 13.2 million viewers and an adults 18-49 rating of 3.2/8 for “60 Minutes II” at 9, and 14.2 million, 4.3/12 for “Judging Amy” at 10. For the two-hour block, then, “Falcone” (10.46 million, 3.1/8 in A18-49) finished 23% behind the net’s total-viewer average in the time period and 16% off its adults 18-49 average.

The network is airing nine episodes of “Falcone,” which stars Jason Gedrick as an FBI agent infiltrating the mob, over a nine-day period that ends April 12; it will be broadcast every night but Sunday. “Falcone’s” ratings fortunes don’t figure to improve much with its next couple of segs, as it will face original episodes of “Law & Order” and “ER” on its second and third nights.

ABC easily won the night, its 14th straight Tuesday victory in total viewers. “Millionaire” felt the effect of daylight saving time, though, falling to its least-watched hourlong Tuesday seg this season. It jumped substantially in its second half-hour, gaining nearly 6 million viewers.

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