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Eye’s ‘Survivor’ boost gets ‘Early’ up

'Days,' 'Passion' make Peacock femme fave

NEW YORK — CBS News’ “The Early Show” received a boost last week from “Survivor,” which helped the morning show reach its highest household rating since March 1999 and narrow the gap with “Good Morning America.”

Serving to remind viewers to tune in to CBS, “Survivor” also gives “Early” a strong promotional platform and vice versa. On Thursdays, the ayemcast usually features an interview with the most recent survivor kicked off the island, while CBS regularly plugs “Early” during commercial breaks of the hit reality skein. This week, when the most recently booted survivor declined to be interviewed, “Early” featured a previously booted castaway.

According to Nielsen data for the week of July 10-14, “Early” posted a 2.1/8, up from the 1.8/8 it was routinely earning pre-“Survivor.” Compared to the same week last year (when “This Morning” was on the air), the Bryant Gumbel/Jane Clayson-hosted show is up 29% among women 18-49 (0.9/9 from 0.7/7), 20% among women 25-54 (1.2/10 from 1.0/8) and 11% in adults 35-54 (1.0/10 from 0.9/9).

Sans hosts Diane Sawyer and Charlie Gibson for most of the week, “GMA” posted a 3.2/14. It was down 13% among women 18-49 (1.4/13 from 1.6/15) and 6% among adults 35-54 (1.7/16 from 1.9/17) but up 5% among women 25-54 (2.0/16 from 1.9/16).

In terms of total viewers, “Early” increased 12% (2.3 million from 2.1) from the same week a year ago, while “GMA” declined 2% in total viewers (3.5 million from 3.6). “Today” maintained its position as the ayem leader with an average of 5.2 million viewers and a 4.8 rating/22 share.

Peacock sudser win

Meanwhile, led by “Days of Our Lives” (its best week since February 1999) and “Passions” (its best week ever), NBC’s daytime sked won the week of July 10 with a 2.7/17 in women 18-49, marking the first time the Peacock has led the daytime ratings race during a week with its full schedule on the air (albeit just two shows) and without preemptions for breaking news events or sports (since Nielsen began measuring viewership with its People Meter technology in September 1987).

In the Sunday morning public affairs competish, ABC News’ “This Week” tied with NBC’s “Meet the Press” for No. 1, with an average audience of 2.6 million. “This Week” climbed 29% in total viewers and 60% among adults 25-54 compared with the previous week. The last time “This Week” beat “Meet the Press” among total viewers was June 27, 1999.

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