ESPN Intl. has tapped Jorge Enrique Berthely affil sales director, based in Mexico City.
Berthely joins ESPN Intl. from HBO Ole Marketing Services, where he was sales and marketing regional coordinator for six years. He reports to ESPN Latin America VP-general manager Richard Stone.
In the newly created position, Berthely will oversee affil sales and marketing for ESPN Intl.’s pan-regional net ESPN in Mexico and Central America, as well as for ESPN Dos, the 24-hour sports web produced in Mexico.
Berthely’s appointment also reps an expansion of ESPN’s Mexico office, which was just opened last year.