Dispatches: Endemol inks Shanghai deal

Co-prod'n is 1st TV deal in area

MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine.

The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s Channel 8, a terrestial municipal TV net that reaches 20 million in the Shanghai area.

The co-production marks one of the first incursions by a European production company into China and another step-up in Endemol’s Pacific rim presence.

More TV

  • giovanni ribisi First Time in Variety

    'Sneaky Pete' Star Giovanni Ribisi Looks Back on Days as a Child Actor

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Friday Night Lights

    Hulu Lands All Episodes of 'Friday Night Lights'

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Scandal series finale

    TV Ratings: 'Scandal' Rises With Series Finale

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Savannah Guthrie Gets Solo Spotlight in

    Savannah Guthrie Gets Solo Spotlight in 'Dateline' Special on Olympic Gymnastics Scandal

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • janelle monae Grammys Metoo

    Janelle Monae’s ‘Dirty Computer’ Film to Premiere on MTV and BET 

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Andrea Riseborough Nancy

    Gabriel Byrne, Andrea Riseborough, Amazon Board Cocaine Drama ‘ZeroZeroZero’

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

  • Nordic Noir Gets Tropical Twist With

    Nordic Noir Gets Tropical Twist With Canary-Set ‘Crimeshare’ (EXCLUSIVE)

    MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine. The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s […]

More From Our Brands

Access exclusive content