Dispatches: Endemol inks Shanghai deal

Co-prod'n is 1st TV deal in area

MADRID — Dutch TV firm Endemol has taken its first steps in China, inking a co-production deal with Procter & Gamble (China Ltd.), Shanghai STV and Sino Universal Media to produce a weekly, primetime fashion/lifestyle TV magazine.

The magazine, which mixes Chinese and European news features, will be broadcast from April 2001 on Shanghai STV’s Channel 8, a terrestial municipal TV net that reaches 20 million in the Shanghai area.

The co-production marks one of the first incursions by a European production company into China and another step-up in Endemol’s Pacific rim presence.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading