DIC Entertainment, the kids animation producer expected soon to finalize an exit from parent Walt Disney Co., has named Melissa Bomes exec VP worldwide consumer products in what the Burbank-based company describes as a big new push into licensing and merchandising.
Bomes, formerly business development veep at Netco estyle.com, will report to DIC chairman and CEO Andy Heyward. She will be responsible for growing the consumer-products division, seeking merchandising and related opportunities related to TV shows such as “Madeline” and “Sailor Moon.”
Prior to estyle, whose Web sites also include babystyle.com and kidstyle.com, Bomes worked in retail business development at Disney and previously was an attorney at Troop, Steuber, Pasich, Reddick and Tobey.
“(Bomes) has a successful record of significantly growing businesses, and this, combined with her experience in the children’s arena, makes her an ideal choice,” Heyward said.
Execs at DIC, whose TV library includes titles such as “Inspector Gadget,” “Sonic the Hedgehog,” Super Mario Bros.”,” “Where on Earth Is Carmen Sandiego?” and “Captain Planet,” declined comment on the status of negotiations with Disney.
But a well-placed source said though matters have taken longer to finalize than anticipated, execs at the 29-year-old company are still intent on concluding negotiations for a management-led buyout that was laid out in a recently signed agreement in principle among the parties (Daily Variety, Sept. 18).
As originally struck, the plan would see investment firm Bain Capital end up with a big stake in DIC and Chase Capital Partners a smaller one. Company topper Heyward, who acquired DIC in 1986 from Euro media group CLT, also would continue to hold a significant interest in the company.
Disney acquired majority control of DIC in 1995 along with ABC/Cap Cities, which had bought a majority stake in DIC in 1993.