CNN plans to spruce up “Moneyline” as the news cabler’s flagship business news program moves to a bicoastal format.
To kick off the revamped “Moneyline” on Sept. 5, co-anchor Willow Bay will take a four-day West Coast business road trip during which she will take a look at some of the companies that have thrived in the new economy. Interviewing CEOs along the way, Bay will hit Irvine, San Jose, and Santa Clara, Calif., and will wrap at Starbucks HQ in Seattle.
Following the trip, Bay will settle in Los Angeles, while co-host Stuart Varney will remain in New York. In February CNN announced in February that Bay would move westward to enhance the cabler’s coverage of the new Internet-fueled economy. Bay was planning to relocate to be with her husband, Bob Iger, president and chief operating officer of Disney.
Monthly road trips
Katherine O’Hearn, the former ABC News exec who joined CNN as exec VP of CNN Business News in May, anticipates that Bay will be reporting from the road at least once a month. “We want to get her out there in the field as often as possible so she knows the players in the new economy and is a force in business journalism,” she said. “Moneyline” will also set up a new production unit in Silicon Valley.
The other changes at “Moneyline” include the following:
- Former “Moneyline” producer Terry Keenan will return to the show as the senior Wall Street correspondent. Keenan will report from the New York Stock Exchange daily.
- For the first time in the show’s 20-year history, a stock ticker will be added to the program, featuring stock prices from the NYSE, Nasdaq and American Stock Exchange. “Moneyline” will also add increased after-hour trading reports with analysis of stock prices.
- Show will launch “Workplace 2000” series to cover emerging trends in the workplace.