CNN makes major move to launch in South Asia

Net upgrades to digital

HONG KONG — CNN will launch a channel aimed at South Asia beginning July 1.

The channel will feature some locally produced programming aimed at India, Pakistan, Bangladesh and other countries in the region. It will also allow CNN’s most popular shows to run there in primetime.

Chris Cramer, president of CNN Intl., called it the network’s “biggest strategic move for many years.”

“The launch of the South Asia channel is the next step in CNNI’s ongoing regionalization strategy and demonstrates our long-term commitment to the increasingly important South Asia region,” CNNI senior veep Rena Golden said.

As part of the new move, the network will upgrade its analog signal to digital.

More TV

  • AMERICAN IDOL - "119 (Grand Finale)"

    'American Idol' Finale: The 11 Best Moments, From Kermit the Frog to Ada Marmalade

    HONG KONG — CNN will launch a channel aimed at South Asia beginning July 1. The channel will feature some locally produced programming aimed at India, Pakistan, Bangladesh and other countries in the region. It will also allow CNN’s most popular shows to run there in primetime. Chris Cramer, president of CNN Intl., called it […]

  • 'UnReal' Set to Move to Hulu

    'UnReal' Set to Move to Hulu for Fourth, Final Season

    HONG KONG — CNN will launch a channel aimed at South Asia beginning July 1. The channel will feature some locally produced programming aimed at India, Pakistan, Bangladesh and other countries in the region. It will also allow CNN’s most popular shows to run there in primetime. Chris Cramer, president of CNN Intl., called it […]

  • John Wells ER

    Producer John Wells on Potential for 'ER,' 'The West Wing,' 'Southland' Reboots

    HONG KONG — CNN will launch a channel aimed at South Asia beginning July 1. The channel will feature some locally produced programming aimed at India, Pakistan, Bangladesh and other countries in the region. It will also allow CNN’s most popular shows to run there in primetime. Chris Cramer, president of CNN Intl., called it […]

  • The Passage Charmed The Rookie TV

    L.A. Screenings: 2018: What New Series Studios are Highlighting

    HONG KONG — CNN will launch a channel aimed at South Asia beginning July 1. The channel will feature some locally produced programming aimed at India, Pakistan, Bangladesh and other countries in the region. It will also allow CNN’s most popular shows to run there in primetime. Chris Cramer, president of CNN Intl., called it […]

  • Adam Horowitz and Edward Kitsis 'Once

    Apple's 'Amazing Stories' Taps 'Once Upon a Time' Duo as New Showrunners

    HONG KONG — CNN will launch a channel aimed at South Asia beginning July 1. The channel will feature some locally produced programming aimed at India, Pakistan, Bangladesh and other countries in the region. It will also allow CNN’s most popular shows to run there in primetime. Chris Cramer, president of CNN Intl., called it […]

  • Viola Davis

    Comcast to Launch Epix Nationwide on Xfinity TV in June

    HONG KONG — CNN will launch a channel aimed at South Asia beginning July 1. The channel will feature some locally produced programming aimed at India, Pakistan, Bangladesh and other countries in the region. It will also allow CNN’s most popular shows to run there in primetime. Chris Cramer, president of CNN Intl., called it […]

  • Krypton Syfy

    'Krypton' Renewed for Season 2 at Syfy

    HONG KONG — CNN will launch a channel aimed at South Asia beginning July 1. The channel will feature some locally produced programming aimed at India, Pakistan, Bangladesh and other countries in the region. It will also allow CNN’s most popular shows to run there in primetime. Chris Cramer, president of CNN Intl., called it […]

More From Our Brands

Access exclusive content