The CBS Television Stations Division has finalized the management structure at its six new duopolies, combining forces in four markets and maintaining separate toppers in the other two.
CBS had been expected to merge its operations in most of those markets since announcing plans to merge the CBS and Paramount station groups under CBS Television prexy-CEO Leslie Moonves and division president John Severino (Daily Variety, May 24).
In most cases, the general manager at the CBS outlet will take control of both stations, except in Detroit, where the UPN station is stronger than the Eye, which broadcasts over a weak UHF station.
When the dust settles, oversight will merge at Boston’s WBZ and WSBK; Dallas/Ft. Worth’s KTVT and KTXA; Detroit’s WKBD and WWJ; and Pittsburgh’s KDKA and WNPA.
In Philadelphia and Miami, however, the CBS and UPN outlets will maintain separate top execs.
Thanks to restructuring and attrition, only one exec ended up departing in the shuffle: David Tynan, G.M. at UPN’s Dallas/Ft. Worth outlet KTXA. Boston’s UPN outlet WSBK hadn’t filled its G.M. slot; Pittsburgh’s WNPA-TV G.M. Kevin O’Kane also oversaw Philadelphia’s WPSG, which he’ll now solely supervise; and WWJ’s Kevin Cuddihy will continue as station manager but now report to WSBK’s Mike Dunlop.
“This is the first step in realizing the gains associated with those opportunities,” Moonves said.