LONDON — Satcaster BSkyB and California-based TiVo have formed an alliance to bring the latter’s video recorders to the U.K., the first international market to receive the state-of-the-art machines.
Sporting both the TiVo and Sky brands, the recorders, which will work with all TVs and platforms, are skedded to hit the shops in time for the Christmas season.
Size of the overall investment was not revealed, but a single box will retail at a price comparable to that in the U.S. — about $700.
BSkyB has historically been first to introduce TV technology in Britain. SkyDigital is expected to have 5 million subscribers within a year and is well ahead of its rivals with Open, the interactive TV service.
BSkyB chief exec Tony Ball said, “Our exclusive alliance with TiVo is a natural fit for Sky. It underlines Sky determination to remain at the forefront of the broadcasting revolution.”