Brazil hops on reality TV formats

Globo sending large delegation to confab, will sell telenovelas

RIO DE JANEIRO, Brazil – Top ratings for shows like Globo’s “No Limite” and SBT’s “Show do Milhao” — formats of “Survivor” and “Who Wants to Be a Millionaire,” respectively — have whetted the appetite of Brazilian broadcasters for reality shows.

Local nets are either busily developing their own or seeking foreign co-producers or formats.

SBT, the second-largest broadcaster in the country, is negotiating with Dutch producer Endemol for versioning rights to “Big Brother.”

SBT also will bring back the second season of “Show do Milhao,” which is hosted by the broadcaster’s president and owner, Silvio Santos. The show reached an average rating of 23 points, well above the broadcaster’s 11-17 range for the 10-11 p.m. slot.

Leading broadcaster Globo already has announced the second edition of “No Limite,” which aired on Sunday nights during the July-September period. It attracted audiences equal to those of TV Globo’s premium telenovelas.

Globo will once again bring the largest delegation to Mipcom. Besides a team of buyers, company will field a four-person sales team headed by international business division director Ricardo Scalamandre, who will offer three telenovelas, “Family Ties,” “The Thorn and the Rose” and “Uga-Uga.”

TV Bandeirantes, the country’s fourth-largest net, is also considering the production of reality shows.

“This type of show is performing well both in Brazil and abroad. We will be checking it during Mipcom,” says Elisa Ayub, TV Band’s head of acquisitions.

Rede TV, formerly TV Manchete, will send its artistic and programming director Rogerio Gallo to Mipcom.

As for pay TV, acquisitions director Claudia Macedo and programming research and acquisitions manager Flavio Medeiros will represent the country’s leading programmer Globosat. The execs will look for a variety of shows for its 14 Brazilian and four Portuguese channels. However, the programmer is not interested in reality shows.

“It does not fit the profile of Globosat’s viewers,” Macedo says.

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