You will be redirected back to your article in seconds

Brazil hops on reality TV formats

Globo sending large delegation to confab, will sell telenovelas

RIO DE JANEIRO, Brazil – Top ratings for shows like Globo’s “No Limite” and SBT’s “Show do Milhao” — formats of “Survivor” and “Who Wants to Be a Millionaire,” respectively — have whetted the appetite of Brazilian broadcasters for reality shows.

Local nets are either busily developing their own or seeking foreign co-producers or formats.

SBT, the second-largest broadcaster in the country, is negotiating with Dutch producer Endemol for versioning rights to “Big Brother.”

SBT also will bring back the second season of “Show do Milhao,” which is hosted by the broadcaster’s president and owner, Silvio Santos. The show reached an average rating of 23 points, well above the broadcaster’s 11-17 range for the 10-11 p.m. slot.

Leading broadcaster Globo already has announced the second edition of “No Limite,” which aired on Sunday nights during the July-September period. It attracted audiences equal to those of TV Globo’s premium telenovelas.

Globo will once again bring the largest delegation to Mipcom. Besides a team of buyers, company will field a four-person sales team headed by international business division director Ricardo Scalamandre, who will offer three telenovelas, “Family Ties,” “The Thorn and the Rose” and “Uga-Uga.”

TV Bandeirantes, the country’s fourth-largest net, is also considering the production of reality shows.

“This type of show is performing well both in Brazil and abroad. We will be checking it during Mipcom,” says Elisa Ayub, TV Band’s head of acquisitions.

Rede TV, formerly TV Manchete, will send its artistic and programming director Rogerio Gallo to Mipcom.

As for pay TV, acquisitions director Claudia Macedo and programming research and acquisitions manager Flavio Medeiros will represent the country’s leading programmer Globosat. The execs will look for a variety of shows for its 14 Brazilian and four Portuguese channels. However, the programmer is not interested in reality shows.

“It does not fit the profile of Globosat’s viewers,” Macedo says.

More TV

  • Tracy Morgan TCA

    Tracy Morgan's 'The Last O.G.' Loses Showrunner, Delayed Until 2018

    RIO DE JANEIRO, Brazil – Top ratings for shows like Globo’s “No Limite” and SBT’s “Show do Milhao” — formats of “Survivor” and “Who Wants to Be a Millionaire,” respectively — have whetted the appetite of Brazilian broadcasters for reality shows. Local nets are either busily developing their own or seeking foreign co-producers or formats. […]

  • Roy Price's Top Amazon Lieutenants Under

    Roy Price's Top Amazon Lieutenants Under Scrutiny (EXCLUSIVE)

    RIO DE JANEIRO, Brazil – Top ratings for shows like Globo’s “No Limite” and SBT’s “Show do Milhao” — formats of “Survivor” and “Who Wants to Be a Millionaire,” respectively — have whetted the appetite of Brazilian broadcasters for reality shows. Local nets are either busily developing their own or seeking foreign co-producers or formats. […]

  • Chelsea Handler Netflix trailer

    'Chelsea' Proves Netflix Can't Always Beat TV at Its Own Game (Opinion)

    RIO DE JANEIRO, Brazil – Top ratings for shows like Globo’s “No Limite” and SBT’s “Show do Milhao” — formats of “Survivor” and “Who Wants to Be a Millionaire,” respectively — have whetted the appetite of Brazilian broadcasters for reality shows. Local nets are either busily developing their own or seeking foreign co-producers or formats. […]

  • The Loudhouse Nickelodeon

    'Loud House' Showrunner Chris Savino Fired From Nickelodeon for Sexual Harassment Allegations

    RIO DE JANEIRO, Brazil – Top ratings for shows like Globo’s “No Limite” and SBT’s “Show do Milhao” — formats of “Survivor” and “Who Wants to Be a Millionaire,” respectively — have whetted the appetite of Brazilian broadcasters for reality shows. Local nets are either busily developing their own or seeking foreign co-producers or formats. […]

  • Jon Stewart Stand Up for Heroes

    TV News Roundup: HBO to Air Jon Stewart's 'Night of Too Many Stars'

    RIO DE JANEIRO, Brazil – Top ratings for shows like Globo’s “No Limite” and SBT’s “Show do Milhao” — formats of “Survivor” and “Who Wants to Be a Millionaire,” respectively — have whetted the appetite of Brazilian broadcasters for reality shows. Local nets are either busily developing their own or seeking foreign co-producers or formats. […]

  • Project 13

    CW Developing DC Comics Adaptation 'Project 13' With Elizabeth Banks Producing (EXCLUSIVE)

    RIO DE JANEIRO, Brazil – Top ratings for shows like Globo’s “No Limite” and SBT’s “Show do Milhao” — formats of “Survivor” and “Who Wants to Be a Millionaire,” respectively — have whetted the appetite of Brazilian broadcasters for reality shows. Local nets are either busily developing their own or seeking foreign co-producers or formats. […]

  • Sophia Bush Inks Development Deal With

    Sophia Bush Inks Development, Talent Holding Deal With 20th Century Fox Television

    RIO DE JANEIRO, Brazil – Top ratings for shows like Globo’s “No Limite” and SBT’s “Show do Milhao” — formats of “Survivor” and “Who Wants to Be a Millionaire,” respectively — have whetted the appetite of Brazilian broadcasters for reality shows. Local nets are either busily developing their own or seeking foreign co-producers or formats. […]

More From Our Brands

Access exclusive content