Cirque du Soleil will create a 13-part original variety series for Bravo as part of a $20 million, three-year overall partnership deal with the cabler.
Cirque du Soleil Images, the troupe’s multimedia division, and TVA Intl. will produce the variety series, which will feature the company’s signature routines. Series, which has a $10 million production budget, is slated to premiere in the first quarter of 2001.
The deal also calls for the creation of three specials, including a $1.3 million, 90-minute presentation of “Dralion,” Cirque du Soleil’s latest production, which is touring North America. There will be a pay-per-view window in September before Bravo airs the show in December.
Giving from the ‘Heart’
The cabler will also premiere “In the Heart of the Dralion,” a making-of special to air in conjunction with the production. A one-hour documentary on the performing arts troupe is slated to air in fourth quarter 2001 as part of the cabler’s “Bravo Profiles” series.
Deal marks the continuation of Bravo’s relationship with the group. Last year, Bravo aired the Cirque du Soleil special “Quidam.”
“We are thrilled to expand our relationship with Cirque du Soleil,” said Frances Berwick, programming senior VP, Bravo Networks. “Their shows are among the highest-rated performing arts programs on the network.”