B4U bows web plans

Bollywood to roll out Digital Entertainment Channel

NEW DELHI — Multimedia company B4U (Bollywood for You) is launching four new channels as part of its expansion plans in India.

Company will first launch the B4U Digital Entertainment Channel on Sunday. It will morph into a pay web next year.

Next in line is a broadband Hindi language movie channel that has been set up with Eros Intl., the largest international distrib of Hindi movies, owned by U.K.-based Kishore Lulla.

The other two channels of yet undisclosed content will be launched by January.

Lulla, diamond merchant Bharat Shah and steel baron Laxmi Mittal jointly promote the B4U group.

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