HOLLYWOOD — Just in time for its first kudocast of the new mill-Emmy-um, high-powered marketing firm Pittard Sullivan has signed up to develop a new brand strategy for the Academy of Television Arts & Sciences.
Pittard Sullivan has also been tapped to create and produce the marketing communications for the 2000 Prime Time Emmy Awards in September.
The firm has designed a new look for the organization to be used in broadcast, print and interactive marketing that leverages the Academy’s heritage of glamour, entertainment and excellence in television, according to ATAS prexy Jim Chabin, and Pittard Sullivan co-heads Billy Pittard and Ed Sullivan.
“The ATAS is a community of our peers, and we are delighted to be able to help the organization’s brand strategy be effective across media platforms,” Pittard said.
Pittard Sullivan first hooked up with ATAS to market the 1999 Emmys. The firm’s credits include work with all six major networks; major cable outlets including TBS, CNN, Lifetime and Discovery Networks; the major motion picture studios; and a number of global TV nets.