AFI ‘Laughs’ tickles Eye net’s youth numbers

Spec averaged 12.95 million viewers

CBS continues to dip into its newfound fountain of youth as the third AFI “100 Years” spec posted big demo gains.

Tuesday’s “AFI’s 100 Years, 100 Laughs” averaged 12.95 million viewers for its three hours and an adults 18-49 rating of 4.5/13. In adults 18-49, that represents a 61% gain over last year’s 2.8 for “100 Years, 100 Stars” and gives CBS its best Tuesday score in the demo since Nov. 15 (“Aftershock: Earthquake in New York”).

In homes, this year’s 8.6/14 is an 8% improvement over each of the last two years (8.0).

The spec received a heavy promo push during the first two weeks of the net’s summer demo phenom “Survivor,” which has funneled millions of new young viewers to CBS.

The Eye net placed first on the night in men 25-54 (4.8/14) and second in adults 18-49 — its most competitive finish in the key demo this season. “Laughs” won its last three half-hours in adults 18-49.

ABC took the night in viewers and demos behind the best Tuesday ratings for “Millionaire” (23.84 million, 7.1/23 in adults 18-49) since the May 2 celeb edition. Seg featured the fourth million-dollar winner since the quizzer bowed in August.

The second episode of NBC’s “M.Y.O.B.” (3.4/9) retained a still-strong 89% of its adults 18-49 lead-in from “Will & Grace” (3.8/11) and placed third in its 9:30 slot.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety