Longtime Alphabet scheduling guru Jeff Bader has been upped to executive vice president of ABC Entertainment, making him the top lieutenant to division toppers Stu Bloomberg and Lloyd Braun.
The new position expands Bader’s responsibilities to include oversight of current series programming, the acquisition of already produced original programming and the purchase of feature films and film packages (with ABC Entertainment Television Group exec VP Mark Pedowitz). He’ll also be in charge of coordinating synergistic efforts between various network divisions, including daytime, news, sports and primetime.
Bader remains ABC’s chief exec in charge of program planning and scheduling.
“For the past 12 years, Jeff has proven himself to be an astute and highly creative executive involved in almost all aspects of our business,” Bloomberg and Braun said in a joint statement announcing the promotion.
Some of Bader’s new responsibilities, such as current programming, have actually been unofficial parts of his domain for some time, with exec shuffles resulting in Bader filling gaps left by anklings and restructurings.
“ABC is an exciting place to be working right now, and I’m glad that I’ll be remaining a part of it,” Bader said in an interview with Daily Variety.
Focused on synergy
One area completely new for Bader is synergy — a key priority for ABC parent Walt Disney Co.
“We think we can do a better job of leveraging the assets of the Walt Disney Co. and the network to benefit the entire company,” Bader said.
Bader has been bleeding ABC yellow since 1988, when he joined the net as an audience analysis supervisor. He was quickly upped to manager, and in 1991 moved to the program planning and scheduling department.
After spending four years in program planning, ultimately serving as exec director, he was tapped VP of current series in 1995. He moved back to program planning a year later, and was upped to senior VP of the department in 1998.
Bader’s TV career began in 1986 with senior research positions at NBC and the MTM Distribution Group.