The venue was as much a star of the evening as the talent when Fox launched “Titan A.E.” with both a screening and Lit performance Tuesday at Staples Center.
Fox’s reasons for employing Staples in its first outing as a preem venue ranged from an exec joking “that it’s the only way I could get floor seats,” to the more serious reason of making “Titan A.E.” an “event” premiere. There were also radio station tie-ins for tickets.
Since Staples is such a large facility, only a fraction was used. The floor was set in a basketball configuration with the 70-foot film screen running along what would have been the length of the court. The space within the court was kept seat-free to allow Lit fans to crowd the stage, which was placed directly beneath the screen.
(The half-hour Lit performance did a lot to remind the middle-age guests why they will never, ever go to a hard-rock concert again. Let’s just say Lit’s hard-driving sound amply filled the hall.)
By not using the floor for seats, all guests were in racked seating facing the screen from just below the luxury boxes to the deck. This provided room for roughly 4,000 guests.
As a premiere venue, Staples obviously isn’t to be used for, say, a sensitive coming-of-age film, but it did perform as an “experience” venue for an action-packed film like “Titan A.E.”
Among those filling the seats were Fox’s Peter Chernin, Bill Mechanic, Tom Sherak and Tom Rothman; voice talent Drew Barrymore (with Tom Green), Ton Loc, Ron Perlman and Bill Pullman; plus guests Jan De Bont, Richard Green, Matt Groening, Rachel Hunter, Bijou Phillips and Tara Reid.