It was bubble bath time on both coasts Monday night, as sudser stars turned out for the celebratory launch of the new 24-hour cabler SoapNet at L.A. and Gotham’s Museum of Television and Radio.
On hand in L.A. to pull the inaugural switch was Disney/ABC Cable Networks prexy Anne Sweeney, who describes her new creation as a tool for the “lapsed viewer.”
Sweeney insisted that SoapNet was not conceived to inch up ratings. “As an avid viewer, I know how difficult it is to keep up on a daily basis. Fans cannot seem to get enough, so ABC is proud to give people what they want, nonstop soap operas.”
David Forsyth, a veteran sudser star and host of the cabler’s new backstage pass show “SoapCenter,” is certain that this venture will finally give soaps the “dignity it deserves.”
While “General Hospital” thesp Jackie Zeman saluted SoapNet for its ability to grant fans an open invitation into their lives. “Sets have been closed for so long, and a show like ‘SoapCenter’ will give viewers a unique opportunity to share a day in the life with us.”
Sharing the day were Angelenos Kimberlin Brown, Lisa Ann Hadley, Colton James and Jay Pickett of “Port Charles”; “Falcon’s Crest” alum Kevin Dobson and Tracy Scoggins of “The Colbys.”
Attendees at Gotham’s shindig included “All My Children’s” Josh Duhamel, Michael Lowry, Forbes March, Abigail Spencer and Walt Willey; “Guiding Light’s” Paolo Benedeti and Laura Bundy; “One Life to Live’s” Charissa Chamorro and Erica Page; and “As the World Turns” stars Lauren B. Martin and Eileen Fulton.