Heading into the first Academy Awards of the new millennium, the image of 72-year-old Oscar required a serious makeover.
Answering the distress call was graphic designer Arnold Schwartzman, who surrounded Oscar with a new look suitable for the new century.
Now the golden guy can stand tall. Schwartzman’s posters encircle Oscar with the year 2000, paying homage to Fritz Lang’s futuristic “Metropolis” (1926), which was set in 2000. The pic includes a scene of a robot engulfed in electricity, the source of Schwartzman’s inspiration.
“Oscar stands majestic, a visual metaphor of the Academy Awards on the edge of a new millennium,” Schwartzman says. He is a past Academy Award winner for best docu (“Genocide”) and the Academy’s documentary awards executive committee chairman.
Starting this month, 50,000 posters featuring the jazzed-up Oscar will be distribbed to movie theaters, video stores and other award show sponsors.
The kudocast will air March 26 on ABC from the Los Angeles Shrine Auditorium.