Even when a theater only seats 150, it’s exceedingly rare for the number of red carpet video crews and photographers to outnumber the guests.
It says something about the buzz over winning Cannes’ Palme d’Or (and for having Madonna as an expected attendee) that this media-to-guest ratio reversal happened at Tuesday’s LA preem of “Dancer in the Dark.”
Fine Line topper Mark Ordesky said he wanted the more intimate LA launch in the DGA’s small theater as a contrast to the 2,000-guest, black-tie openings at both Cannes and the New York film festivals.
Ordesky was still excited by the weekend box office where the pic had a $37,000 per-screen average over just two days. “This is really what you do this for,” said the exec. “You’re championing a groundbreaking artistic film and it’s selling tickets.”
Though the film might be the embodiment of audience-challenging (add the expression “I bet it was huge at Cannes!” to those neutral compliments such as: “You’ve done it again!” and “Only you could make a film like this”) star Bjork said it was director Lars von Trier’s vision.
“I’m a bit more aim-to-please,” Bjork said, “but Lars is a bit of a punk.”
Among those on hand were New Line’s Bob Shaye, Fine Line’s Marian Koltai-Levine and Ilene Maisel, stars Catherine Deneuve, Joel Grey, Vincent Paterson and David Morse; plus guests Rosanna Arquette, Howie D, Anthony Kiedis, Mike D and David O. Russell.