Three tapped for new media dept.

The William Morris Agency has added Paul Furia, Xavier Kochhar and Patti Kim to its corporate advisory/new-media department.

Furia, former director of creative development for the agency’s television arm, will concentrate on repping William Morris’ talent and literary clients to produce content for the Web and other new media platforms.

Kochhar, a former investment banker at Sutro & Co., will pair up technology companies with Internet and media content producers.

Kim will focus on representing corporate clients and new-media companies, which include Tommy Hilfiger USA, Nokia, Anheuser-Busch, eBay, and

Most recently, Kim worked in business development at SFX Entertainment, analyzed media and publishing companies at CIBC Oppenheimer and was part of the WMA training program.

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