Rob Korbin has been named VP, worldwide product marketing for Avid Technology. Korbin has been a consultant for Avid since 1993, most recently serving as advisor for their strategy team. He will be responsible for defining marketing and customer requirements for digital editing and publishing products of all platforms.
Additionally, Mike Rockwell was named chief technology officer, a position where he will be responsible for determining and shaping the technical strategy across the company’s product lines. Rockwell was previously the chief architect of software engi-neering at Digidesign, another division of Avid.