Rick Rodriguez has been tapped exec director of finance for Sony Pictures Family Entertainment. Rodriguez will now be responsible for the accounting and financial operations of the company. Prior to his appointment, Rodriguez was director of budgeting/forecasting, Television Group for Sony Pictures Entertainment, where he was responsible for financial planning and coordination. He was also a member of the international finance department, which monitored and managed all financial activities for the International Television Division. Previously, Rodriguez served as assistant manager for television finance for Columbia Pictures Television and Turner Entertainment.