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Louis Schultz

Initiative Media Worldwide has upped Louis Schultz to chairman and CEO, succeeding the retiring Lawrence Lamattina.

In addition to his new post, Schultz will remain chairman and CEO of Initiative Media North America. Prior to Initiative Media, Schultz served as vice chairman of Campbell-Ewald.

Marie-Jose Forissier has also been named president and chief operating officer of the company and will maintain offices in Paris and New York. She has been with the company for seven years and most recently held the post of chairman and CEO for Initiative Media Europe, Asia and Latin America.

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