Herbert Fox, senior VP of Columbia Artists Management for 54 years, died June 29 of natural causes at his home in Irvine. He was 82.

Fox led the Columbia Artists Festival subsid, which produced fests of pop, jazz, ethnic dance groups, ballet and popular star packages for performing arts centers across the country.

He was responsible for “The Great Gershwin Concert Starring Mel Torme, Leslie Uggams and Peter Nero” and “Two Ladies of Broadway,” featuring Carol Channing and Rita Moreno. Other shows variously featured Dizzy Gillespie, Florence Henderson, Diahann Carroll and the Royal New Zealand Ballet.

Fox also personally managed the careers of opera singer George London and the Romeros, known as “The Royal Family of the Spanish Guitar.”

He was born May 22, 1918, in Schenectady, N.Y., served as a Naval Air Combat intelligence officer during WWII and after attending Union College went to work directly for Columbia Artists Management, from which he retired in 1993.

Fox was also founder and first chairman of the Broadway Theater Alliance, which toured Broadway plays and musicals.

He is survived by wife Jean, a brother, two daughters, three grandchildren, and two great-grandchildren.

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