Dick Westerling, who had a 25-year career at AMC, has been named senior veep of marketing and advertising for rival exhib Regal Cinemas.
His tenure at AMC, the No. 3 national theater chain, included stints in the Kansas City-based company’s operations, film and marketing divisions.
Westerling replaces Phil Zacheretti at Knoxville, Tenn.-based Regal, which is the No. 1 circuit with 4,376 screens in 32 states.