MILAN — Silvio Berlusconi’s second son, Piersilvio, was appointed Tuesday the president of RTI, the Mediaset subholding that includes all TV activities, excluding advertising, of Italy’s largest TV group.
Piersilvio, 30, replaces Maurizio Carlotti, who was both president and CEO of RTI and remains CEO of parent company Mediaset.
On April 28, at the Mediaset shareholders’ meeting, Carlotti will officially resign as Mediaset CEO, and his successor will be named in a few weeks.
The new RTI CEO will probably be appointed in May.
Piersilvio, who became vice director general of RTI last year, made his international debut last week at the Mip TV trade show in Cannes.
Carlotti, 47, was appointed Mediaset’s CEO in July 1998 after a successful career at other companies within Berlusconi’s empire Fininvest.