Exec to o'see market research, analysis of consumer habits
NEW YORK — Warner Music Group has tapped Jane Clarke senior director of its market research division, the company announced Friday.
The Gotham-based Clarke will head up music market research for the group and its subsidiary labels. She will also oversee analysis of consumer habits and behavior for the label’s subscription services.
Clarke was most recently vice president of market research at Time Warner’s Book-of-the-Month Club division. Before working for the Club, she was an associate research director at Time Inc.’s consumer marketing unit.
Clarke joined the company in 1982 in the development research division of Teletext, Time’s abortive early effort to deliver on-demand news to TV via cable.
Before arriving at Time Warner, Clarke held market-research positions with the Children’s Television Workshop and National Geographic.