Warner Music plugs in Clarke

Exec to o'see market research, analysis of consumer habits

NEW YORK — Warner Music Group has tapped Jane Clarke senior director of its market research division, the company announced Friday.

The Gotham-based Clarke will head up music market research for the group and its subsidiary labels. She will also oversee analysis of consumer habits and behavior for the label’s subscription services.

Clarke was most recently vice president of market research at Time Warner’s Book-of-the-Month Club division. Before working for the Club, she was an associate research director at Time Inc.’s consumer marketing unit.

Clarke joined the company in 1982 in the development research division of Teletext, Time’s abortive early effort to deliver on-demand news to TV via cable.

Before arriving at Time Warner, Clarke held market-research positions with the Children’s Television Workshop and National Geographic.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0


    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Music News from Variety