Arista Records has tapped Interscope VP Laura Swanson for veep of publicity.
Based in Gotham, Swanson will oversee all aspects of publicity for the label, announced Tom Corson, senior veepee of worldwide marketing and sales.
“Laura’s depth of experience with music and artists will be a wonderful addition to Arista. Her keen understanding of the ever-changing nature of today’s media will complement our label’s needs and overall strategies,” Corson said.
At Interscope, Swanson held the same title. Prior to that she worked in the same capacity for A&M Records.