Spanish giant GVM, SGAE pact

Team to boost Latin music

MADRID — Spain’s biggest music company, Prisa subsid Gran Via Musical (GVM), has teamed with the country’s all-powerful authors rights collection entity, the Sociedad General de Autores de Espana (SGAE), inking a pioneering accord to power sales of Latino music worldwide.

The deal follows closely on the heels of GVM’s pact with the Universal Music Group, announced March 10, to create a Latin music record label, Muxxic Latina, based in New York and run by GVM.

Lofty ambitions

The new agreement underscores the ambitions of GVM, created last May, to establish itself rapidly as the biggest Spanish-language music group not only in Spain but the whole Spanish-speaking world, including the Latino U.S.

SGAE already has offices in New York, Buenos Aires, Mexico City and Havana.

The GVM-SGAE accord covers the joint organization of concerts by Latin artists around the world, GVM’s distribution of SGAE’s Latin classics label Autor in traditional and new media, joint record publishing, promo creation and promotion.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Marketplace

    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Music News from Variety

    Loading