NBC has officially launched the music label imprint NBC Records, signing singer/songwriter Jane French as its first artist.
Longtime Capitol Records exec Kim Niemi, who joined NBC Enterprises as veepee of music business development last December, will head the label along with NBC Enterprises exec VP Jerry Petry. NBC Records has yet to sign on with a distribution partner.
French sings the main title theme to the NBC daytime drama “Passions.” The theme song, “Breathe,” was nominated for a Daytime Emmy Award last month.
NBC Records will sell “Breathe” online this fall. The Peacock will also invoke some synergy by featuring French performing on “Passions.” The network will also place French songs on other NBC series.
Other upcoming NBC Records releases include “Today Show Presents: The Best of the Summer Concert Series, Vol. 1” and an NBC Celebrity Christmas CD (along with EMI Special Markets and Metacom Music).
Prior to NBC Records’ formation, NBC Enterprises produced “Saturday Night Live” CD s with DreamWorks Records, and “The 60s” and “The 70s” soundtracks with Mercury Records.
NBC, of course, is no stranger to the music biz: Back when the network was owned by RCA, the Peacock’s corporate siblings included RCA Records.