Italy’s MTV loses license

Move not expected to force channel off air immediately

MILAN — MTV-Italia, the popular Italian version of the Viacom music channel carried by Milanese TV station Rete-A, will lose its terrestrial broadcasting license because it does not meet certain requirements, Italy’s communications minister Salvatore Cardinale announced Wednesday.

Decision is not, however, expected to force the channel off the air immediately as Rete-A is appealing, which could take months or even years.

It’s widely believed that MTV lost the license because Viacom is an American company.

To restructure the national media industry, the government voted in 1999 that there would be only eight national licenses, with the eighth being contended by two candidates: Rete-A/MTV and ReteMia-Hot, which was denied a broadcasting license this summer, and it too is appealing.

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