Exec to o'see marketing development, implementation
Larry Jenkins has been upped to senior veep of marketing and media for Columbia Records. A 13-year veteran of the record biz, Jenkins most recently served as senior veep of media and strategic marketing for the diskery. He will report to Columbia G.M. Will Botwin.In his new post, Jenkins will oversee the development and implementation of marketing objectives for Columbia artists across a variety of musical genres. His direct responsibilities will stretch from marketing and product placement to media and publicity to creative services and tour marketing. Jenkins also will continue to oversee all aspects of media for the diskery, including the design and implementation of publicity campaigns for all Columbia artists. “Larry’s bold vision and commitment to excellence have consistently produced some of our industry’s most innovative and successful publicity campaigns,” Botwin said. “We’re all bonded by a genuine love of music and a positive ‘whatever it takes’ attitude, and it’s this philosophy that motivates us to create innovative campaigns that help break new artists and further enhance the careers of our superstars,” said Jenkins. Jenkins joined Columbia as veep of media in 1993, becoming senior veep of media and strategic marketing five years later. Prior to his arrival at Columbia, Jenkins held the veep of media and artists’ relations post at Capitol Records for three years, having previously served as senior director of publicity for Arista Records.