Health site targets women, families

NBC and its affiliated partners NBCi and ValueVision have signed a multiyear strategic alliance with, a health e-commerce site targeting women and families.

NBC and its partners will acquire minority equity stakes in in exchange for cash and advertising across both NBC and its O&Os, as well as Internet distribution and e-commerce services on NBCi’s Snap. The companies did not disclose financial details.

As part of the deal, ValueVision and will co-produce a one-hour weekly show on ValueVision’s SnapTV home shopping network. NBC will also have access to’s health-related content and health experts.

NBC will receive a seat on’s board of directors, which will be held by NBC’s VP of business development Claudia Taylor.

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