SAT.1 to intro new show, announces net revs of $837 mil

BERLIN — Following the success of RTL2’s controversial “Big Brother” show, rival web SAT.1 has said it will also be introducing similar reality-based shows later this year.

Speaking at a news conference last week, SAT.1 Managing Director Fred Kogel admitted that “Big Brother’s” format was very popular among younger viewers, adding that it was up to the network to recognize this interest and offer similar fare.

The Kirch-owned web also announced its 1999 figures: company posted annual net revenues of DM 1.8 billion ($837 million) – an increase of more than 3% over 1998. With a TV advertising market share of around 23%, SAT.1 is second only to market leader and main rival RTL, which controls about 28% of the market.

Profits for the web more than doubled at DM 51 million ($26.8 million), with Kogel predicting three-digit profit figures for 2000.

The web has slated some $675 million for programming this year, around $465 million of which will go to in-house and commissioned productions.

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