Marketing, graphics firm expands Euro ops
Television marketing and entertainment graphic design powerhouse Pittard Sullivan has expanded its European operations, tapping John Holland to the newly-created post of managing director, London, within the company’s newly-opened U.K. office.Holland and his team (company is expected to hire several additional staffers) will specialize in branding and programming strategies across platforms for traditional and new media companies, working with existing and new clients. First client in the region is set to be British Telecom, for whom Pittard Sullivan will design the on-screen interface for the company’s soon to bow ADSL service, a high-speed Internet subscriber offering. Pittard Sullivan will also help brand the product when rolled out. “This is where we’re going in Europe,” said Ed Sullivan, CEO and prexy of Pittard Sullivan. “We have the ability to build from our heritage in television and film branding and have now significantly moved into this new convergent media space.” Before joining Pittard Sullivan, Holland was head of interactive TV and digital text services with BBC Interactive, where he was also an executive producer. He was also head of production, interactive television, with Videotron/Cable & Wireless Communications. Pittard Sullivan handles strategic planning, channel launches, digital distribution strategies, on and off-air advertising and production and design for the TV and film industries. Clients include TV Guide, Fox Family Channel, CTV, TiVo and MediaVision, among others.