Blanchard tops Maxim

Soutar ankles, returns to U.K.

Maxim, which injected a distinctly British blend of frank sex and unruly male humor into the American men’s magazine market, has lost its British editor-in-chief, Mike Soutar.

Soutar, who oversaw a rise in paid sales from 1 million to 2 million copies, will return to the U.K. as managing director of IPC Music and Sport Publishing Co. Effective June 12, he’ll be replaced by editor and creative director Keith Blanchard.

In an unusually cheeky release from Maxim parent company Dennis Publishing, one anonymous Maxim staffer was quoted as saying, “It takes an All-American male to edit the biggest All-American male lifestyle magazine in the world.”

Maybe so, but the Maxim franchise continues to increase its international reach. There are now foreign editions of Maxim in the U.K., Greece, Holland, Israel, Italy and South Africa. French, Turkish and Ukrainian editions will launch later this year.

More News

  • Gaumont's Christmas Comedy Santa & Cie

    Gaumont's French Christmas Comedy 'Santa & Cie' Set for Massive Roll-Out in China

    Maxim, which injected a distinctly British blend of frank sex and unruly male humor into the American men’s magazine market, has lost its British editor-in-chief, Mike Soutar. Soutar, who oversaw a rise in paid sales from 1 million to 2 million copies, will return to the U.K. as managing director of IPC Music and Sport […]

  • ** Strictly embargoed until 00:01 on

    Jenna Coleman Returning for Season Three of ‘Victoria’

    Maxim, which injected a distinctly British blend of frank sex and unruly male humor into the American men’s magazine market, has lost its British editor-in-chief, Mike Soutar. Soutar, who oversaw a rise in paid sales from 1 million to 2 million copies, will return to the U.K. as managing director of IPC Music and Sport […]

  • Leyenda

    MICA: Mexico's Leyenda Brings to the Market TV Series 'La Amenaza Roja’

    Maxim, which injected a distinctly British blend of frank sex and unruly male humor into the American men’s magazine market, has lost its British editor-in-chief, Mike Soutar. Soutar, who oversaw a rise in paid sales from 1 million to 2 million copies, will return to the U.K. as managing director of IPC Music and Sport […]

  • NFL Network Thursday Night Football on

    NFL Network Suspends On-Air Analysts Amid Sexual Harassment Probe

    Maxim, which injected a distinctly British blend of frank sex and unruly male humor into the American men’s magazine market, has lost its British editor-in-chief, Mike Soutar. Soutar, who oversaw a rise in paid sales from 1 million to 2 million copies, will return to the U.K. as managing director of IPC Music and Sport […]

  • Edgar Ramirez, Darren Criss, Ricky Martin.

    'The Assassination of Gianni Versace': 6 Things We Learned From FX's First Screening

    Maxim, which injected a distinctly British blend of frank sex and unruly male humor into the American men’s magazine market, has lost its British editor-in-chief, Mike Soutar. Soutar, who oversaw a rise in paid sales from 1 million to 2 million copies, will return to the U.K. as managing director of IPC Music and Sport […]

  • Jimmy Kimmel Brings Son on Show,

    Jimmy Kimmel Brings Son on 'Jimmy Kimmel Live,' Asks Congress to Renew CHIP

    Maxim, which injected a distinctly British blend of frank sex and unruly male humor into the American men’s magazine market, has lost its British editor-in-chief, Mike Soutar. Soutar, who oversaw a rise in paid sales from 1 million to 2 million copies, will return to the U.K. as managing director of IPC Music and Sport […]

  • Get Hard

    Writer Claims 'Get Hard' Ripped Off His 'Prison 101' Idea

    Maxim, which injected a distinctly British blend of frank sex and unruly male humor into the American men’s magazine market, has lost its British editor-in-chief, Mike Soutar. Soutar, who oversaw a rise in paid sales from 1 million to 2 million copies, will return to the U.K. as managing director of IPC Music and Sport […]

More From Our Brands

Access exclusive content