'Aida' at 94% capacity, 'Beauty' at 98.46%
Broadway jumped a whopping $1,863,255 — or 9.7% — over the previous week, with the addition of only one more show, bringing the tally to 28 productions. Receipts came to $12,209,855, the highest for the year to date.Almost every show improved for the week ending March 12, with only three registering minor dips: “Jackie Mason” (down $6,607), “James Joyce’s The Dead” (down $7,281) and “The Lion King” (down $1,720). The latter musical achieved its always sold-out status in tandem with “The Phantom of the Opera,” which jumped $90,520 for a final $682,852. ‘Aida’ crescendo Disney almost made it three for three: The previewing “Aida” played 94% capacity, rising $113,604 to close at $705,118 on a gross potential of $821,191. Its average ticket went for $54.34. “Beauty and the Beast” nearly sold out, performing at 98.46% cap. It improved $106,097 over previous session for a final $590,934 on a gross potential of $761,906. Average ticket price was $50.76. Other huge gains were registered by “Annie Get Your Gun” (up $116,001) and “Miss Saigon” (up $100,720), which brought its cap to 81.02% with the average ticket going for $36.76. Only the recently opened “Squonk” offered a more heavily discounted average ticket price: $34.24. The off-beat musical improved $15,009, bringing its total to $59,339, with its $285,505 gross potential looming large. Despite their endangered-species status, straight plays also enjoyed the uptick in business. “Waiting in the Wings” and “Amadeus” improved $39,267 and $24,610, respectively. Even “True West,” with three heavily comped previews under its belt, found $1,279 more to close at $199,288 on a gross potential of $296,327. At $53.36, the production offered the least discounted average ticket price on Broadway. And that spells success.
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