Videocine, CIE ink distrib deal

Biz hopes to dominate Mexican cinema market

MEXICO CITY — Grupo Televisa has inked a distribution deal with the local film arm of one of Latin America’s largest live entertainment holding companies, Interamerican Entertainment Corporation (CIE).

The agreement between Televisa’s subsid Videocine and CIE’s Mexican producers Estudio Mexico Films will mark the start of a “strategic alliance” that will grow to dominate the Mexican cinema market, according to CIE.

Terms of the deal

Under the deal, Videocine will:

  • distribute EMF-produced films as well as foreign indie pics where EMF has the Mexican rights;

  • use other Televisa arms to step up the marketing of EMF spinoffs including soundtracks, merchandising and behind-the-scenes docs; and

  • bid to increase distribution channels and exhibition times for EMF films.

The move marks a further expansion for Videocine, which already distributes Warner Bros. pics in Mexico and is hoping to co-produce up to six films a year with the Tinseltown giant.

Execs at CIE, based in Mexico City and with growing operations in Argentina, Brazil, Chile, Colombia, Spain and the U.S. Latin market, hope the deal will also reduce production and distribution risks.

“The activities that we will jointly develop beginning in 2000 will be a key element in the strengthening of the Mexican film industry,” CIE chief exec Alejandro Soberon Kuri said.

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