Vans, the California-based sports and leisure footwear company, is getting into the movie business, financing the feature-length skateboarding documentary “Dogtown.”
Pic will examine the global cultural impact of the 1970s California skateboarding craze that originated in an area on the Venice/Santa Monica border known as “Dogtown.”
Helmed by professional skateboarder Stacy Peralta with $400,000 from Vans, the film is loosely based on a series of Skateboard Magazine articles written by alternative artist Craig Stecyk from 1976-79. It will also include more than 40 interviews with surfers, skateboarders, graffiti artists and musicians.
“Skateboarding started with a rebel attitude,” said Peralta, one of the original “Dogtown” skateboarders. “Our goal is to explore the genesis behind the cause of skateboarding.”
But the film won’t focus exclusively on skateboarding. Since it will also look at the impact of skateboarding on other sports as well as music, art and fashion, producer Agi Orsi feels that “Dogtown” will have a broad commercial appeal.
“This is a documentary that will interest the masses,” Orsi said. “There’s no limit to the marketing possibilities. We’re looking at this as a dot-com, video, theatrical release and soundtrack combination.”
The docu is currently lensing on location in San Diego, Los Angeles, San Francisco, New York and Hawaii.