Six figures laid out Markus, McFreely script

NEW YORK — USA Films has laid out six figures for “I-95,” a comic pitch that will be written by Christopher Markus and Stephen McFeely and produced by Rockfish Films, the shingle run by Josh and Jonas Pate and Braxton Pope.

Based on an idea by Josh Pate, the pitch is a road comedy that revolves around a failed stock-car driver who must deliver a huge shipment of contraband from eastern Tennessee to Gotham’s East Village in 24 hours.

The film uses the surroundings for comedy and takes a particularly harsh look at the Southern-originated “mullet” haircut favored by the likes of C&W singer Billy Ray Cyrus.

The scribes previously scripted “Screenland” for Bill Pullman’s Big Town Prods., and they are scripting a Peter Sellers biopic for HBO.

Helmer undecided

Rockfish has an overall deal with USA Films and Studios USA for film and television. It’s unclear who will direct “I-95,” but the Pates, who directed the Sundance hit “The Grave” and Tim Roth starrer “Deceiver,” are booked to next helm “Earl Watt” for Interscope/USA. They also created and ran the TV series “Good vs. Evil,” which they produced for Studios USA and which now airs on the Sci Fi Channel.

Rockfish is repped by AMG and Endeavor; Markus and McFeely are repped by UTA and attorney David Colden of Colden, McKuin & Frankel.

Follow @Variety on Twitter for breaking news, reviews and more