Deal helps extend Senator's reach in Europe

MADRID — In a further sign of pan-European concentration in the exhibition sector, UCI-Cinesa, UCI’s Spanish exhibition loop, has reached a programming alliance with Kinepolis for Spain.

Under the terms of the accord, the Paramount-Universal owned UCI-Cinesa will program Kinepolis’ hugely successful 25-plex, the highest-grossing cinema in Spain.

While restricted to Spain, the accord adds yet another twist to the burgeoning distribution-exhibition alliance between Germany’s CinemaxX and Kinepolis unveiled by CinemaxX owner Senator Films at this year’s Cannes Film Festival.

Teaming for Senator promo

The exhibition circuits will team to coordinate promotion of Senator Films titles and gain exhibition muscle over Europe.

In May, Senator signed a five-year co-financing deal for all German-speaking rights to a minimum of six films a year from Joe Roth’s Revolution Studios. With Dutch-U.S. producer Pleswin it is actively pursuing European or international rights to big pics.

The UCI-Kinepolis deal will afford similar cross-marketing power in Spain, where the increase in screens is currently outstripping the hike in cinema admissions.

UCI-Cinesa is Spain’s fifth-largest exhibition circuit with 165 screens at 28 sites. Three of Kinepolis’ screens were the highest-grossing theaters in Spain last year. Kinepolis has another megaplex under construction in Valencia and plans a third in Granada.

Follow @Variety on Twitter for breaking news, reviews and more