Fraternity pic's scribe Zackham will also helm

Thesp Simon Rex has pledged for producers Terence Michael and Richard Finney’s collegiate comedy “Going Greek.”

Pic, which began lensing Tuesday in L.A., follows a fraternity’s frosh class through a semester of pledging rituals. “This does for fraternities what ‘Bring It On’ did for cheerleading,” Michael said.

Rex, also in the midst of production on the sophomore season of “Jack & Jill” for the WB, will co-star with Chris Owen (“American Pie”), Dylan Bruno (“Saving Private Ryan”) and Susan Ward (“The In Crowd”). Oliver Hudson, Laura Harris, Dublin James, Steve Monroe and Todd Giebenhain will also be featured. Claire Forlani has been mentioned for a cameo role.

Justin Zackham, who wrote the script, is also helming the film, produced under Michael and Finney’s joint banner Michael/Finney Prods. Zackham’s manager, Eric Kim, will also produce.

“Greek” is the third production for the company; the duo are in distribution talks with Lions Gate for Michael Davis’ “100 Girls,” starring Jaime Pressly and Katherine Heigl. The pair also produced writer-director Eric Schaeffer’s romantic comedy “Never Again,” now in post-production.

Rex’s deal was negotiated by Innovative Artists.

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