PARK CITY, Utah — The wicked witch is dead.
As the Sundance fest drew near its close, “Blair Witch” filmmakers Eduardo Sanchez and Daniel Myrick tried for a repeat marketing blitz — a full four months before they have started shooting their next picture.
This time, it was all about love.
“The Heart of Love,” that is, the forthcoming film from the creators, launched in a Park City PR stunt that included made-up folklore, real-life, chanting cult members dressed in off-yellow robes, and lots of reporters who couldn’t quite be sure if they were being made fun of or not.
It all started in Coombe Abbey, Coventry, in the English countryside last fall, when Myrick and Sanchez realized they needed a new marketing motor to drive their next project.
“Each of us had a vision,” Sanchez explained. “We saw this heart that told us to go out and seek the heart of love.”
So what is that, exactly?
According to the duo’s Web site promoting the still-unshot film, it is everyone’s individual quest for what that means, and a journey that will blend together “Blair Witch”-type mythology with the Texas-based religious organization The Lovians.
According to a leaflet from the Most High Kashesh, the Lovians believe that “beginning with Adam and Eve all the way through the annals of time up to the Trump Towers (sic), Heart of Love has been there.”
So what’s the connection between this organization and the “Blair Witch” guys’ next movie?
“The Lovians came to us, actually,” Myrick said. “We’re trying to figure out the connection, ourselves. Like in ‘Witch,’ we have a starting point. We’re creating a folklore, (the Lovians) have a folklore, and we’ll just embellish and have fun with it.”
The movie is currently being written, and the Web site (www.holthemovie.com) has a few pieces of the myth, in which several people across the globe see heart-shaped apparitions telling them to go seek the heart of love.
So are the filmmakers using the Lovians?
“We’re using them and they’re using us,” Myrick said with a grin before going back toward a makeshift stage where Lovian founder Paigamber led the puzzled crowd in a prayer.
Artisan will distrib “Heart of Love.”
— Christian Moerk
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The Hollywood Reporter’s chief film critic, Kirk Honeycutt, and Courtney Love squared off Wednesday night at a dinner in honor of the movie “Beat” (starring Love and Kiefer Sutherland) held at Main Street’s Lakota restaurant.
According to witnesses, the incident arose over a photo that Honeycutt’s wife, Mira, took of Love as she was leaving the restaurant. The Honeycuttsclaim they were given permission to take the photo from the publicist on the scene. Not aware of this, Love proceeded to rail against Mira, taking her camera and throwing it to the ground. Her husband butted in and, insiders say, clenched his fist in preparation to hit the actress. As Honeycutt and Love continued to skirmish, Love’s boyfriend broke it off.
Later, outside the restaurant, insiders say Love and Honeycutt made amends, until Love asked the film reviewer whether he still intended on writing about “Beat.”
“Under the circumstances,” he replied, “‘No.'”
— Charles Lyons and Dan Cox