Ster Century renews multiplex drive

Janki boasts largest screen in Poland

GDYNIA, Poland — After multiple bows in Central Europe last fall, Ster Century has embarked on a second round of multiplex openings in the region.

On Sept. 21, the 10-screen Janki plex opened in Warsaw. With a thousand-strong contingent of Poland’s film industry attending the closing week-end of the Gdynia Film Festival, management considered a change of date, but in the end kept to their original schedule.

Multiple multis

The 2,000-seat Janki, which boasts the largest multiplex screen in Poland, is the second Ster Century plex in Warsaw. Promenada, with 13 screens, opened in November. A third Warsaw plex, the 14-screen Galeria Mokotow, is due to open Nov. 10.

Next on the horizon are bows in Prague in the Czech Republic and Bratislava, Slovakia. However, the territories, like Poland, have suffered long-lasting B.O. slumps. Ster Century’s Olympia plex in Brno, Czech Republic, recently boosted summer attendance with a two-for-one special.

In spite of drooping admissions, multiplexes are pulling in whatever audience there is to be had. A questionnaire at the Brno plex revealed that customers were driving for as long as 45 minutes to visit the suburban mall cinema, exceeding predictions on how large a draw it would have.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety