GDYNIA, Poland — After multiple bows in Central Europe last fall, Ster Century has embarked on a second round of multiplex openings in the region.
On Sept. 21, the 10-screen Janki plex opened in Warsaw. With a thousand-strong contingent of Poland’s film industry attending the closing week-end of the Gdynia Film Festival, management considered a change of date, but in the end kept to their original schedule.
The 2,000-seat Janki, which boasts the largest multiplex screen in Poland, is the second Ster Century plex in Warsaw. Promenada, with 13 screens, opened in November. A third Warsaw plex, the 14-screen Galeria Mokotow, is due to open Nov. 10.
Next on the horizon are bows in Prague in the Czech Republic and Bratislava, Slovakia. However, the territories, like Poland, have suffered long-lasting B.O. slumps. Ster Century’s Olympia plex in Brno, Czech Republic, recently boosted summer attendance with a two-for-one special.
In spite of drooping admissions, multiplexes are pulling in whatever audience there is to be had. A questionnaire at the Brno plex revealed that customers were driving for as long as 45 minutes to visit the suburban mall cinema, exceeding predictions on how large a draw it would have.